8 Mistakes to Avoid When Creating a Business Card
Your business card is a valuable tool. A properly designed business card can help your contacts remember you.
Business cards have evolved throughout the years, but one thing remains the same. A professional business card is the least expensive marketing tool you can use. Here are 8 mistakes to avoid when creating a business card.
Cheap Card Paper
Nothing screams ‘I refuse to spend money on my business’ like flimsy business cards. You know the type of card that easily bends and tears as you are holding it.
Your business cards are investments that can reap dividends for your business. Your business cards should have card stock quality. The paper weight should be between 80 and 110 pounds.
What differentiates your card from the other 200 hundred cards your business prospect receives every year? You need to design a professional card that is different from the competition.
One way to do this is by using fancy fonts. You can also purchase color business cards to catch your prospective customer’s eye.
A Poorly Designed Logo
Your logo is a representation of your business. If it does not adequately depict your business, you need to get a new logo designed. Your business card logo should mentally connect your business contact with the type of business that you have.
Large Business Cards
It is a great idea to differentiate your business from the competition. However, you need to stick with tradition when it comes to the size of your business card.
A standard size of a business card is 3.5 inches by 2 inches. This is a good size because your business prospects will be able to keep the cards in their wallets.
Business cards that exceed the size of traditional business cards are not functional. At the end of the day, your prospects might throw them away because they cannot adequately store them.
Incorrect Font Size
Use the space on your business card to make your business shine. Too many business owners use print that is too small for the card.
The print on your business card should be no smaller than a 7 point font. Additionally, the print should not be larger than a 15 point font.
Too Much Information
Stick to the essential information about your business when you are designing your business card. Avoid cluttered cards with tons of useless information.
Omitting Important Information
Your business card should include your name, business name, email address, web address, address and contact number. The goal of the card is to provide a way for people to contact you.
The ink on your card should not bleed onto the hands of your prospective customers. If you are making your own cards, use a high quality printer to avoid this blunder.
The quality of your business card is an extension of your services. You can create quality business cards by avoiding these mistakes.
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